Social Media Editor in NEW YORK, New York
The Wall Street Journal Opinion section is looking for a New York-based Social Media Editor to join our growing SEO team. This is an opportunity to collaborate closely with some of the best Opinion writers and editors in the industry to ensure that the section’s social and off-platform content is giving our audience the best possible experience. The social media editor would be uniquely focused on growing that audience by using partnerships and organic measures to drive quality traffic. This person also carries out and helps gauge the success of the coverage developed by Opinion writers and editors and the broad strategies developed by the Managing Editor.
Plan and execute the day's social media promotion based on insights about the target audience for each
Expanding the Opinion brand’s social media footprint by introducing our content offerings over new social media platforms in order to attract a broader audience
Tailor WSJ Opinion story packages for highest off-platform impact, including adjusting headline style and length, graphic sizing and legibility, photo crops, hyperlinks, etc., based on the information and suggestions provided by editors and industry best practice
Evaluate and implement paid promotion tactics, measure performance and refine tactics.
Measure performance of all WSJ Opinion social media activities, change story components to optimize performance. Feed learnings back to editors and production team.
Plan and implement re-surfacing of social media posts and A/B and multivariate testing where possible or necessary. Feed learnings back to editors.
Create regular performance reports with lessons learned and coach writers and editors in off-platform audience growth and optimization tactics.
Work with the Associate Editor for Digital Platforms and Audience Development to identify trends and opportunities for off-platform expansion or growth. Test theories, working with partners in the newsroom and/or commercial teams when necessary, and implement successful ones.
Strong candidates will have the following skills and experience:
Ideally has 2-4 years’ experience on a social media team for a news organization, or a successful online retailer or e-commerce company with accompanying background in and understanding of news-industry imperatives through professional experience, as an undergraduate and/or through internships.
Numbers-driven with a keen attention to detail, particularly around data validation, reporting and stakeholder communication.
Excellent writing skills - all copy should be free of errors and reflect sound editorial judgment.
Deep understanding of referral channels such as search engines, social media, direct, alerts and emails.
Experience with data extraction, reporting tools.
It is essential that candidates be familiar with the ideas, philosophy and principles for which the Wall Street Journal editorial page stands
Additional Preferred Skills
Proficient in SEO and audience analytical tools, e.g. Omniture/Adobe Analytics, Parse.ly at http://parse.ly/ , SQL/Google BigQuery, Report Builder, Facebook Insight, Twitter and LinkedIn Analytics, Google Analytics
Proficient in social media management tools such as Social Flow, Later, Sprout, etc.
Experience in audience engagement and building communities online
Video, design and multimedia production experience is a plus
While you may start this job remotely, you will eventually be based in our New York office.
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Business Area: EDITORIAL
Job Category: News/Editorial Group
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Req ID: 25955