Job Description:
ABOUT US
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events.
Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
ROLE OVERVIEW
We are seeking a hybrid Paid Media Associate to support Barron’s Group (Barron’s and MarketWatch). This new hire will report to the Associate Director, Paid Media, Barron’s Group, and work in our midtown Manhattan office three days each week.
This role focuses on driving new subscribers for Barron’s & MarketWatch by supporting the Barron’s Group Paid Media team from strategic planning, execution, optimization, and analysis of digital marketing campaigns globally. The ideal candidate will have experience building performance-driven campaigns on platforms including, but not limited to, Google, Bing, Meta, Twitter, LinkedIn, Reddit, and Snapchat.
YOU WILL
Execute, manage, and optimize media campaigns and programs for Barron’s and MarketWatch both independently and in support of managers.
Handle daily campaign maintenance and optimizations including audience updates, budget pacing, and creative flips.
Run the campaign QA process to ensure accurate implementation and pacing.
Regularly report on campaign performance to cross-functional teams and answer internal questions regarding their status and performance.
Collaborate closely with internal acquisition, creative, brand, and operations teams to ensure campaigns are executed on time, meeting their deadlines.
Monitor campaign and media channel performance, ensuring that campaign goals are met and providing post-campaign reports.
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing.
Identify areas of opportunity.
Demonstrate diligence, attention to detail and adherence to budgets.
Maintain and organize campaign-specific materials.
YOU HAVE
REQUIRED
The willingness to work on-site in our NYC office 3 days every week.
Digital media experience (this can include internships and co-ops) with a focus on paid media.
Hands-on experience building and managing digital paid media campaigns on platforms including, but not limited to, Google, Bing, Meta, Twitter/X, LinkedIn, Reddit, and/or Snapchat.
An interest in emerging media channels and opportunities.
The desire to help drive innovation for global brands.
A pro-active, self-starter mindset and excellent communication skills, with experience seeking out and building the necessary relationships to achieve success.
PREFERRED
A fundamental understanding of paid media channels and experience in their corresponding ad managers.
An understanding of media channel KPIs across Display/SEM/Social, campaign analysis, reporting, and how to ensure paid media campaigns adhere to budgets.
A passion for journalism, publishing, and/or financial news.
#LI-Hybrid
Learn more about all our US benefits.
BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Education Benefits
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Union Status:
Union role
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 39815
