Digital Marketing Associate: The Wall Street Journal
The Wall Street Journal is seeking a Digital Marketing Associate to actively participate in the strategic planning, execution and optimization of digital marketing campaigns. Working within the Digital Acquisition team, this role will be focused on driving subscriptions for The Wall Street Journal.
Roles & Responsibilities: Daily responsibilities will vary. They include, but are not limited to:
Assisting in the strategic planning of digital marketing campaigns, aimed at driving subscriptions for The Wall Street Journal.
Optimizing and monitoring media channels, including owned properties such as WSJ.com and internal email campaigns, as well as paid media properties such as Google, Bing, Yahoo, Facebook, Instagram, Twitter and LinkedIn.
Analyzing campaign results and providing post-campaign reports.
Developing creative assets for campaigns, working alongside the brand and design teams.
Working closely with internal media teams to ensure that campaign deadlines are met, while also monitoring overall channel performance.
Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans.
1-2 years of digital marketing experience. This can include relevant internship or co-op experiences.
Excellent planning, problem-solving and analytical skills with the ability to evaluate issues and conflicts and make timely recommendations to management.
Excellent time management and able to work effectively in a challenging and fast-paced environment.
Ability to handle projects independently, supervise them to be completed and able to prioritize tasks appropriately.
Demonstrate innovative thinking and new ideas.
Excellent interpersonal communication skills in listening, questioning, fact-finding and resolving issues.
Strong initiation and self-motivated. Able to work well in a team, proactive with a ‘can do’ attitude.
A bachelor’s degree from an accredited university preferred
Preferred, but not necessary: Prior experience working in the online media or publishing businesses would be an advantage.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Union / No clear and likely Internal Candidate (Employee Only) has been identified
Req ID: 33550