Job Description:Digital Marketing Associate: The Wall Street Journal & Barron's
Dow Jones is seeking a Digital Marketing Associate to actively participate in the strategic planning, execution, and optimization of global digital marketing campaigns. Working within the Online Acquisition team, this role will be focused on driving global subscriptions for The Wall Street Journal and Barron's brands. Ideal candidates will have relevant digital marketing experience, across paid, owned and earned media properties. Recent graduates with internship experience are preferred.
Responsibilities: Daily responsibilities will vary. They include, but are not limited to:
Assisting in the strategic planning of global digital marketing campaigns, aimed at driving subscriptions for The Wall Street Journal and Barron's.
Developing creative concepts and assets for global campaigns, working alongside the brand and design teams.
Collaborating closely with internal media, creative and brand teams to ensure that campaign deadlines are met.
Monitoring campaign and media channel performance — including owned properties (i.e. Wsj.com | Barrons.com), as well as paid media properties such as Google, Bing, Yahoo, Facebook, Instagram, Twitter, LinkedIn, etc.
Analyzing campaign results and providing post-campaign reports.
Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans
Requirements & Skills:
0-1 years of digital marketing experience. Recent graduates with internship experience are preferred.
Relevant digital marketing experience across owned, paid and earned media properties.
Excellent time management skills and the ability to work effectively in a fast-paced environment.
Strong planning, problem-solving and analytical skills with the ability to evaluate and resolve any issues or challenges.
Ability to handle projects independently, prioritize tasks appropriately and supervise them through completion.
Excellent interpersonal and communication skills.
Ability to work well within a team.
Strong initiation and self-motivated.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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Req ID: 18394